The real estate industry, once dominated by male participation, is witnessing a progressive shift as more women step into roles as investors, homeowners, and professionals. Recognizing this shift, Square Yards, one of India’s fastest-growing real estate and mortgage marketplaces, has been actively promoting inclusivity and empowerment of women through a variety of strategic initiatives. By designing women-centric property solutions, financing support, and career opportunities, Square Yards is paving the way for more inclusive ownership paths in the sector.
1. Women-Focused Property Consultation
Square Yards offers personalized property advisory services that cater specifically to women buyers. This includes guiding them through legal aspects of joint ownership, women-specific tax benefits, and government incentives like the PMAY (Pradhan Mantri Awas Yojana) which gives preference to female ownership. Their agents are trained to address the unique concerns women might have—be it safety, family-centric amenities, or neighborhood selection.
2. Tailored Financial Solutions
One of the biggest barriers for women in property ownership is access to financing. Square Yards partners with major financial institutions to promote lower home loan interest rates for women, encouraging individual or co-ownership models. They also provide financial literacy programs and online tools that help women assess affordability, EMIs, and long-term investment returns. This inclusive approach empowers first-time women buyers to make informed financial decisions.
3. Workforce Diversity and Leadership Inclusion
Internally, Square Yards practices what it promotes by maintaining a diverse workforce, especially in leadership roles across departments like sales, legal, tech, and HR. Women leaders at Square Yards are playing a critical role in redefining work culture and client engagement strategies. The company actively recruits and mentors women, promoting equal opportunities and flexible work environments, especially in Tier 2 and Tier 3 cities.
4. Women-Centric Campaigns and Webinars
Square Yards regularly hosts webinars, workshops, and campaigns dedicated to women in real estate. These sessions include expert panels discussing women’s rights in property, the role of female investors, and long-term financial planning. Their “#HerHomeHerRight” initiative gained popularity for advocating women’s independent ownership and offering exclusive deals for female buyers during Women’s Day and other events.
5. Safe and Family-Friendly Project Listings
Understanding that safety and lifestyle amenities are top priorities for women homebuyers, Square Yards’ tech-enabled platform highlights projects that offer gated communities, 24/7 surveillance, children’s play areas, and schools nearby. This helps women buyers quickly filter options that meet their needs, reducing the research burden and improving decision-making.
Conclusion
Square Yards is not just transforming property buying—it is helping transform mindsets. By focusing on inclusive ownership, empowering women with knowledge, access, and support, Square Yards is setting an example in the Indian real estate space. Their approach is not only opening doors to homes but also opening doors to economic independence, security, and leadership for women across the country. As this trend continues, the future of real estate will not just be built with bricks, but with balanced and inclusive participation.
