Square Yards, one of India’s fastest-growing proptech platforms, is transforming the traditional real estate ecosystem with its integrated, tech-enabled approach. Founded in 2013, the company has quickly emerged as a leader in real estate transaction and advisory services across India and global markets like the UAE, Canada, Australia, and the UK. With a digital-first model, data-driven insights, and end-to-end support, Square Yards is redefining how people buy, sell, and invest in properties.
1. Technology at the Core
At the heart of Square Yards’ transformation is its cutting-edge technology platform. Unlike traditional real estate brokers, Square Yards uses AI, data analytics, and virtual reality to simplify the property buying process. Their mobile app and website allow users to search for properties, compare prices, view 3D virtual tours, and access market insights—making property discovery more transparent and efficient.
Their platform also integrates CRM systems for agents and real-time dashboards for developers, streamlining lead management and customer engagement. By automating many of the manual tasks, Square Yards empowers real estate professionals to focus on delivering better customer experiences.
2. End-to-End Services
Square Yards offers a complete suite of real estate services—right from property discovery and site visits to legal assistance, loan facilitation, and post-sales support. This one-stop-shop model eliminates the need for buyers to coordinate with multiple intermediaries, reducing the chances of delays, misinformation, or hidden charges.
Their integrated home loan services through partnerships with major banks and NBFCs also allow customers to get financing options instantly, with personalized recommendations based on eligibility and preferences. This seamless experience ensures higher buyer confidence and satisfaction.
3. Strong Global Presence
While India remains its core market, Square Yards has established a strong presence in the NRI segment by expanding to more than 10 international cities. The company has tapped into the demand from Indians abroad looking to invest in their homeland, offering localized service teams in markets like Dubai, Toronto, and London.
Through digital tools and international property expos, NRIs can explore verified projects, speak with real estate experts, and even complete transactions remotely. This cross-border approach has helped Square Yards gain a competitive edge in a traditionally fragmented space.
4. Innovative Business Verticals
Beyond traditional residential sales, Square Yards has ventured into several high-growth verticals like property management (Azuro), interior design services, rentals, and co-living. These adjacent services complement their core offering and enhance customer stickiness.
For instance, Azuro offers property owners a tech-powered solution for managing tenants, rent collection, and maintenance—particularly useful for NRIs or investors with multiple properties. This full-service approach is positioning Square Yards as more than just a transaction platform—it’s becoming an end-to-end real estate ecosystem.
5. Developer Partnerships and Project Marketing
Square Yards has built strong partnerships with over 500 developers, including top-tier names like Godrej, Tata, Shapoorji Pallonji, and Sobha. The platform helps them market and sell inventory through a combination of digital campaigns, virtual site tours, and data-backed targeting.
This B2B2C model ensures that developers get qualified leads and faster closures, while buyers benefit from exclusive deals and transparent pricing.
6. Focus on Transparency and Trust
Square Yards aims to change that by bringing professionalism, transparency, and reliability to the process. All property listings are verified, agents are trained and certified, and customer feedback is used to continuously improve service quality.
Conclusion
Square Yards is not just redefining property buying—it’s reshaping the entire real estate experience. With a powerful combination of technology, global reach, diversified services, and a customer-first approach, the company is leading India’s proptech revolution. Whether you’re a first-time homebuyer in Mumbai or an NRI investor in Dubai, Square Yards is making real estate smarter, simpler, and more secure.
